Eastbridge releases new report about employer attitudes and opinions about voluntary products.

AVON, CONNECTICUT, USA (November 14, 2018)

It is probably an understatement to say that it is vital to stay well-informed and ahead of your competitors when it comes to understanding your customers’ needs. In the voluntary/worksite arena, there are three separate “customer” or “stakeholder” groups—the broker or producer, the employer, and the employee. Any carrier that wants to succeed in the market must consider the needs, wants and expectations of all three groups when developing their products, marketing plans and strategies for addressing this evolving and increasingly competitive marketplace. 

Eastbridge Consulting Group has partnered with carriers to understand all of these constituencies for over two decades. This report, MarketVision™—The Employer Viewpoint, explores and updates Eastbridge’s data about employer attitudes and opinions regarding voluntary products.

This report includes answers to questions such as:

• What types of benefits (voluntary and employer-paid) do employers offer?
• What changes are being considered to the employer’s overall benefit plan?
• How many employers are offering at least one voluntary product?
• What are the most important factors in deciding to offer voluntary products?
• What are employers’ preferences for voluntary product design?
• What are employers’ preferences on the number of voluntary products offered?
• What are the most important factors for employers in choosing a voluntary carrier?
• Are online administration services important and if so, which ones are most critical?
• How many employers are using benefit administration systems and for which products are they being used?
• What are the preferred enrollment methods for the next voluntary benefits enrollment?
• What are the preferred methods to educate and communicate voluntary benefits?
• How many days prior to the enrollment are education and communication materials distributed?

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.