It is probably an understatement to say that it is vital to stay well-informed and ahead of your competitors when it comes to understanding your customers’ needs. In the voluntary/worksite arena, there are three separate “customer” or “stakeholder” groups—the broker or producer, the employer, and the employee. Any carrier that wants to succeed in the market must consider the needs, wants and expectations of all three groups when developing their products, marketing plans and strategies for addressing this evolving and increasingly competitive marketplace.
Eastbridge Consulting Group has partnered with carriers to understand all of these constituencies for over two decades. This report, MarketVision™—The Employer Viewpoint, explores and updates Eastbridge’s data about employer attitudes and opinions regarding voluntary products.
This report includes answers to questions such as:
MarketVision™—The Employer Viewpoint, a Spotlight™ Report
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.