Voluntary universal and whole life products remain an integral part of a robust voluntary product portfolio for many carriers and are still delivering positive overall sales growth and market share. However, permanent life product offerings for the voluntary/worksite market are also experiencing changes that carriers must address. These include legislative requirements for the universal life product in 2020 and growth in the number of whole life products available in the marketplace.
The purpose of this Voluntary Whole and Universal Life Products Spotlight™ Report is to help carriers better understand the universal and whole life voluntary/worksite marketplace by providing specific information including:
With this information, carriers can evaluate their own universal and whole life products and their approach to the market to determine the competitiveness of their current offering.
Voluntary Whole and Universal Life Products, a Spotlight™ Report
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.