Broker, employer and employee interest in non-traditional voluntary products like legal services, ID theft, pet insurance, telehealth, student loan and discount programs continues to rise. The objective of the 2018 Non-Traditional Voluntary Products Spotlight™ Report is to take a closer look at two emerging non-traditional product offerings: telehealth and student loan programs. These benefits have been touted by the press and by some in the brokerage community as the latest high-growth potential voluntary products. While Eastbridge’s 2017 Non-Traditional Voluntary Products Spotlight™ Report profiled various legal services and ID theft providers, this year’s report assesses the extent to which voluntary is an area of focus for telehealth and student loan program providers from a market perspective. Specifically, this study seeks to answer the following questions:
With this information, carriers can begin to assess some of the opportunities for alliances and/or partnerships to potentially provide these types of benefits through their existing distribution channels.
Non-Traditional Voluntary Products: A Closer Look at Telehealth and Student Loan Products, a Spotlight™ Report
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.