Brokers are the lifeblood of the voluntary benefits market, accounting for the majority of the industry’s sales. One key segment of brokers is the large national brokerage firm. Competition among carriers for this segment’s business is increasing at a rapid pace — especially as these brokers have become very active in the voluntary market and have established centers of excellence and practice leaders to further the brokerage company’s voluntary efforts.
The report has two sections with the first covering the practices of carriers doing business with national brokerage firms and the second section covering those that are not currently working with these brokers.
The purpose of the National Brokerage Houses and Voluntary Carriers Spotlight™ Report is to explore carrier best practices for working with this important distribution segment. With this information, carriers can determine how their efforts stack up and where they may need to make changes in the future.
National Brokerage Houses and Voluntary Carriers, a Spotlight™ Report
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.