In fact, almost half of Voluntary Brokers’ and over a third of Benefit Brokers’ 2018 sales exceeded their expectations, according to Eastbridge’s 2019 Brokers and Voluntary Benefits — Optimism Amidst Change Spotlight™ Report. The top reasons that brokers attributed to these better-than-expected results were better participation and more cases than anticipated. While the top five most frequently sold products continue to be similar for both Voluntary Brokers and Benefit Brokers, two of the top three most frequently sold non-traditional products were the same for Voluntary Brokers and Benefit Brokers. A few other findings from the report include:
Brokers and Voluntary Benefits—Optimism Amidst Change, a Spotlight™ Report
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.