Term life once again accounted for the largest percentage (20%) of 2018 voluntary sales, while dental, accident, short-term disability, and critical illness rounded out the top five in terms of voluntary market share, according to the carriers surveyed by Eastbridge Consulting Group. Three product lines achieved double-digit sales growth over 2017, while a handful of other product lines achieved modest growth between 5 and 8%. According to this year’s study, sales of group platform products continued to outpace individual, increasing 4% over 2017 sales.
Voluntary/Worksite Marketing Industry Snapshot and Competitor Profiles, a Spotlight™ Report
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.