As the voluntary/worksite market continues to evolve and grow, listening to your customers’ needs is more important than ever. When developing products, marketing plans and enrollment strategies, carriers that want to succeed in the voluntary market must consider the needs, wants and expectations of all customer or key stakeholder groups, including brokers, employers and employees.
To support increased understanding of both the voluntary market and customers, Eastbridge publishes MarketVision™ reports every few years that provide detailed data for each customer group. This report, MarketVision™—The Employee Viewpoint©, updates previous studies, where appropriate, and provides important information on employee attitudes and opinions about voluntary products.
The report addresses important questions such as:
The study also compares the current results to those in past MarketVision™ studies.
MarketVision™—The Employee Viewpoint©, a Spotlight™ Report
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.