Mid-size employer market offers potential for additional voluntary benefits, according to Eastbridge Consulting Group

AVON, CONNECTICUT, USA (February 11, 2021)

The market opportunity of the medium-sized employer market (defined as those with between 100-999 employees) is significant, with medium businesses employing 22% of all employees in the U.S., around 80% of which are currently offering voluntary products to their employees. In addition, close to half are planning to offer a new voluntary benefit or move some benefit to voluntary.

Eastbridge’s Voluntary and the Mid-Size Case Market Spotlight™ Report aggregates data from key perspectives of the broker, carrier, employer, and employee to offer an in-depth analysis of the mid-size case market. The study found that the factors within the midmarket segment that employers consider in selecting a carrier vary. While all medium-sized employers have ease of administration in their top-five factors, employers with 100-499 employees have factors such as “carrier help with enrollment” while employees with 500-999 employees have factors like “carrier reputation for quality and service” and “quality of enrollment and communications materials.”

The report also looks at topics such as: 

• The size of the mid-size employer market
• Products sold
• Employer preferences that impact carrier service
• Top carriers
• Differences in employee attitudes or ownership
• Opinions of brokers who focus on the mid-size case market

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.