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Winter 2006 / No. 66

The worksite/voluntary industry is optimistic about the future

by Bonnie Brazzell

Ninety-five percent of those responding to our 2005 Worksite/Voluntary Industry Confidence Index survey said that they expect voluntary/worksite sales to increase over the next 12 months. Thirty-seven (37) percent believe that sales will “increase a lot.” In addition, most respondents to the study believe that employees will be more optimistic about voluntary benefits over the next year.

Carriers and brokers alike also believe that the profitability of voluntary business will improve over the next 12 months. About half of the carriers surveyed expect carriers (as a group) to be “a little more” profitable (45 percent) or “much more” profitable (5 percent). Forty (40) percent expect the level of profitability to remain the same. Sixty- three (63) percent of brokers believe the industry will be more profitable.

Interestingly, these numbers jumped considerably when we asked the participants about the profitability for their company specifically. Seventy-seven (77) percent expect their company’s voluntary/worksite business to be more profitable in 2006. A quarter believes their company will be “much more” profitable.

Other findings from the study include:

  • Sixty-eight (68) percent believe employees will be more enthusiastic about voluntary benefits over the next 12 months.
  • Smaller carriers (under $10 million in annual sales) are less optimistic about profitability than are larger carriers.
  • About half of the respondents believe we will see an improvement in persistency and retention in 2006.
  • Ninety (90) percent expect new account growth for 2006 to increase.

The 2005 Worksite/Voluntary Industry Confidence Index report is the first in a series of reports looking at trends and opinions about the worksite/voluntary industry. The current report includes responses from 63 different organizations involved in this market (carriers, third-party administrators, and brokers). The report is free to our Insight Client and Information Partner companies.

For information on how your company can become an Insight Client or Information Partner, call us at (860) 676-9633 or email us at info@eastbridge.com.