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Also in this issue:

• Cover
• A misleading report card
  by Gil Lowerre
• Worksite executives speak out on their top concerns and the future of the market
  by Bonnie Brazzell
• What’s in a name?
• Groupification continues
• Sales are accelerating... again
• Don’t miss our new employee study
• Groupification and core benefit carriers
• The next wave is on its way
• Enrollment satisfaction doesn’t satisfy
• The boomers are staying at work

Past Issues

• 2007
• 2006

Spring 2007 / No. 71

Enrollment satisfaction doesn’t satisfy

Overall buyer satisfaction with enrollment has increased, with 88 percent of employees saying they were satisfied or very satisfied with their enrollment experience (as compared with 67% in 2002). And in the new Eastbridge study, Worksite MarketVision™—The Employee Viewpoint Revisited, employees rated five different aspects of their enrollment experience, with over 80 percent expressing satisfaction on each measure. Should we feel good about this progress?

Yes, but. While we are doing a better job at the administrative aspects (using pre-populated forms and employee-specific materials, etc.), we are still lagging in supplying advice and taking the individual’s needs into account. Almost 20 percent of employees are less than satisfied with our efforts.

If needs identification, personalization, and advice are the keys to the future of enrollment, we still have miles to go.

To get your copy of the Worksite MarketVision™—The Employee Viewpoint Revisited, call us today at (860) 676-9633.