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Also in this issue:

• Cover
• A misleading report card
  by Gil Lowerre
• Worksite executives speak out on their top concerns and the future of the market
  by Bonnie Brazzell
• What’s in a name?
• Groupification continues
• Sales are accelerating... again
• Don’t miss our new employee study
• Groupification and core benefit carriers
• The next wave is on its way
• Enrollment satisfaction doesn’t satisfy
• The boomers are staying at work

Past Issues

• 2007
• 2006

Spring 2007 / No. 71

The boomers are staying at work

The Bureau of Labor Statistics (BLS) has been forecasting an increasing shortage of workers in the U.S., a supply that will far lag demand. And we are already seeing that trend in many professional and blue collar occupations. The BLS also reports that 70 percent of workers now plan on working after their normal retirement age. As the post-age-65 baby boomers make up a growing percentage of the labor force, we need to get ready. Our products need to be underwritten so as to accommodate new entrants in this age cohort, and our enrollment and communications processes need to acknowledge the unique needs of the post-retirement-age worker. The delayed-retirement market segment will grow larger and more vocal and will be more interested in voluntary products than our current approaches assume.