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Also in this issue:

• Cover
• Voluntary strategy and the largets U.S. brokers
• The distributor of the future
• Don’t ruin your client’s HSA
• 2006 – A very good year for voluntary sales
• 2007 voluntary sales growth leaders
• Eastbridge has a new, improved website!
• Predictions by Eastbridge Consulting Group echoed in recent ERISA Industry Committee proposal
• Too many choices or too little advice—the dawning of the Age of Confusion
• Takeovers in the voluntary market
• Critical Illness—what’s taking so long?
• Can technology drive the bus?

• Too many group companies don’t “get” enrollment

Past Issues

• 2007
• 2006

Summer 2007 / No. 72

Can technology drive the bus?

While working with a client recently, they described their interest in a new enrollment platform. The IT officer had led the search and they were nearing the negotiation stage. As we talked about the system, it became clear that the technology was becoming the enrollment strategy rather than supporting the enrollment strategy. The technology might be great, but that software buzz fades.

Companies need to set enrollment (and other) strategies before embarking on expeditions to find solutions. The technology needs to support the strategy, not the other way around.