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Also in this issue:

• Cover
• Sustainable industry leadership by Gil Lowerre
• MarketVision™ 2006—The employer perspective
  by Bonnie Brazzell
• Confidence in the voluntary market is up!
• Who can we buy?
• ROP products in the voluntary market
• Enrollment practices in the voluntary market
• Enrollment: selling vs. advising
• It’s almost time to see how your 2006 sales measured up!
• Are voluntary underwriting guidelines loosening?
• Company executives vs. company strategy
• Manufacture and distribute

Past Issues

• 2007
• 2006

Winter 2007 / No. 70

ROP products in the voluntary market

Return of premium products are not (at this point) a mainstay in the voluntary market. Just 29 percent of the respondents in a recent Eastbridge Frontline study said that their company currently offers a return of premium (ROP) product. For many of these, the ROP is typically included with either their cancer or critical illness products. Term life, the product that is creating most of the “press” today regarding ROP, was a distant third. Individual carriers are the most likely to offer an ROP product of any type. Interestingly, both group and individual carriers say they are considering an ROP product and are most likely to add a return of premium feature to a term life plan.