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Also in this issue:

Product Trends in the Voluntary Market

What Differentiates Us?

Voluntary Sales Grew In 2009

Strong Response to the new PASS Program

OneAmerica: 2009 Growth Company

Managing in the Dark

Coming Soon: An Update to Our MarketVision™ –Employee Viewpoint

2020: an Update

Have Critical Illness Sales Finally started to Gain Ground on Cancer Sales?

Conservation, Part I

More Employers Offer Voluntary Products

The New Enrollers

 

 

 

 

 

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Summer 2010, No. 84

More Employers Offer Voluntary Products


The percentage of employers (with 10 or more employees) offering at least one voluntary benefit increased by 12 percentage points between 2006 and late 2009. According to MarketVision™—The Employer Viewpoint Update©, 66 percent of employers offer at least one voluntary benefit, up from 54 percent in 2006.

The largest increase occurred in the small employer category (10-100 employees). While still the least likely to offer voluntary, the percentage offering at least one voluntary benefit increased 15 points in the most recent survey. Only the 101-500 employee size group did not show an increase (and the decrease there is probably not statistically significant). Based on a weighted average reflecting the actual composition of businesses in the U.S., 66 percent of employers offer at least one voluntary product. The following chart shows the details by account size.

Employers Offering at Least One Voluntary Product

 

Employer Size

Percent Offering
2006
Percent Offering
2009
10-100 employees
50%
65%
101-500 employees
79%
77%
501-2,000 employees
72%
78%
2,001 or more employees
80%
87%
Average for all U.S. employers with 10 or more employees
54%
66%


The recently released study also found that:

• Despite the current economy, some employers are looking to add benefits.

• Web use for “employee self-service” tools continues to increase.

• The influence of the broker seems to be increasing.

• The most common method of enrollment remains self-enrollment on paper, but self-enrollment via a website is gaining ground.

The study results are based on quantitative interviews with plan administrators in accounts ranging from 10 to more than 5,000 employees. Other topics covered include:

• Types of benefits (voluntary and employer-paid) employers offer

• Market penetration of voluntary products by employer size and product

• Factors considered by employers when choosing a voluntary carrier

• Role advisors (i.e., brokers) play in the decision-making process

• Enrollment methods allowed by employers

In addition, the study compares current employer attitudes with those reported in earlier MarketVision™ studies completed in 2002 and 2006.

The report is now available. For more information click here. To purchase the report, call (860) 676-9633 or email info@eastbridge.com.