Also in this issue:
Product Trends in the Voluntary Market
What Differentiates Us?
Voluntary Sales Grew In
2009
OneAmerica: 2009 Growth Company
Managing in the Dark
Coming Soon: An Update to Our MarketVision™ –Employee
Viewpoint
2020: an Update
Have Critical Illness Sales Finally started to Gain Ground on
Cancer Sales?
Conservation, Part I
More Employers Offer Voluntary Products
The New Enrollers
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Summer 2010, No. 84
Strong Response to the new PASS Program
In our last issue of Outside Input we told you about our new service designed to help you find out what your brokers think of your voluntary program. We have had a very good response to the PASS™ (Producer Attitude Scorecard ServiceTM) program. As a reminder, the programis an inexpensive and simple way to get information on how you are doing with your brokers.
The PASS Program is designed to offer two advantages over the typical methods of collecting this type of information. First, it allows you to compare what your brokers say about you to what other brokers say about the companies they use.
And second, it allows you to compare your brokers’ current opinions about you with your prior years’ results. In other words, you get two sets of trend information. You can even add customized questions to the survey. And because we are doing it on a large scale, the price is far lower than normal surveys.
In the voluntary market, the first (and probably most intense) point of competition is for the broker. If you haven’t see information on this new service, give us a call.
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