Also in this issue:
Employees React to Economic Downturn
Summer Quiz
Update on Eastbridge Consulting Statistics
Spring Quiz Answer
PASS Provides Important Feedback
Eastbridge Recognizes CIGNA and Wellpoint as the 2010 Voluntary Sales Growth Leaders
The Spin
The Two Enemies of Success
Eastbridge Frontline Report Gives Insights into Executive Viewpoints on Voluntarys
The Country’s Largest Brokers are Becoming More Active in Voluntary
It’s Been a Busy Year
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PASS Provides Important Feedback
What do brokers value when choosing a carrier for their voluntary products? The answer varies a bit by the type of broker that you are targeting, but the most common answers are:
- Customer service at the account/employer level
- Customer service at the employee level
- Responsiveness to the needs of brokers
- Claims paying history and capacity
- Product price
This information is important to know when devising your distributor strategy, but how do you know what brokers think of your company in particular and how your offering (products, services, etc.) compares to your competitors?
Internal studies are a start, but these don’t always give you an objective picture of your ratings as compared to your competitors. That’s what the PASS program (Producer Attitude Scorecard Service™) is designed to do. The PASS survey is a standard broker survey that we administer to your brokers. The easy-to-complete survey provides ratings on how you are performing in all of the areas important to brokers. But, the difference (and advantage) of the program is that we can tell you how you are rated compared to other carriers.
The survey is inexpensive since it’s being offered on a larger scale with standardized instruments. In fact, the cost is less than a third of the price of a typical survey. For most companies we administer the survey and a produce a final report in about 30-45 days.
If your company wants a quick and inexpensive way to gauge how your brokers rate you, give us a call today.
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