Competitive Research
To formulate an effective business strategy, it's essential to
understand two basic questions: What is your company doing and
what are your competitors doing? You may have a handle on what's
going on with your business, but developing a detailed picture
of your competitors' activities usually requires a significant
amount of work and time.
We can help you cut the work and the time by providing you comparisons
on how your products, processes, and services compare to others
in your peer group and/or marketplace. We help you understand
where you may need to focus your attentions to improve your competitiveness.
To better understand our competitive research services, below
are some examples of projects we’ve recently completed.
Developed a detailed competitive analysis for the national
accounts division of a large insurer.
This insurer wanted to gain insight into its competitors' strategies
in the large case market to further develop its own direction.
Our analysis included both primary and secondary research to identify
competitors' strengths, weaknesses, differentiators, capabilities,
and likely strategic moves.
Conducted a study on the technology capabilities of insurance
carriers offering voluntary products.
Our client was investing in upgrading its technology to provide
benefit managers and covered employees better tools and access
to manage coverage. To help them determine which capabilities
to invest in, we conducted a competitive scan to identify the
capabilities being offered by other carriers in the industry.
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