Broker/Distribution Research
The key competitive battleground today is for distributors. Today
more than ever, it is critical to understand key issues that can
influence distributor success. Because we know brokers and they
know us, we’re able to get their candid feedback and, in
turn, show you the best ways to achieve success—based on
what they say and not what the industry thinks they are saying.
We can help you identify distributor expectations, wants, and
needs and then compare this to your distribution strategy. We
can also help you enhance your relationships with your producers
by finding out if they are satisfied with your services and products.
Additionally, we can explore broker opinions on new products or
services you are thinking of offering to make these as compatible
with the wants and needs of the brokers and their clients.
To better understand our broker/distributor research services,
below are some examples of projects we’ve recently completed.
Developed a detailed distributor analysis for a major
player in the worksite market.
This insurer wanted to know if its established broker channel
could be leveraged to serve as its primary distribution channel
for worksite/voluntary products based on the channel’s view
of the company.
Identified the companies that brokers are already using
for voluntary products and why.
A new player in the voluntary market wanted to know how much
voluntary business its producers were selling and with which companies.
Eastbridge conducted telephone interviews to find out both the
companies and broker’s perceptions of the strengths and
weaknesses of those competitors.
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