Product Research
A key piece to success in the benefits world is developing, managing,
and delivering the right products—those that satisfy your
customers' needs. Eastbridge’s custom product research provides
the information you need to make knowledgeable product decisions
on everything from successfully introducing new products to developing
innovative features and creating a more appealing product portfolio
that meets your individual market needs. We also share profiles
of the “best practices” on specific products based
on our extensive work with key carriers in the marketplace.
To better understand our product research services, below are
some examples of projects we’ve recently completed.
Examined employee reactions to a brand new type of insurance
being introduced by a company that was new to the market.
We conducted telephone interviews with employees to determine
the level of interest in the product and the price that prospects
would be willing to pay for it. We also identified the segments
of the market most likely to be interested in the product.
Developed a detailed product profile that included state
of the art features of a specific product to guide product development
efforts.
A large group carrier was expanding its voluntary product line
and asked Eastbridge to find the latest information on products
they were adding so as to ensure that these products were state
of the art.
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