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Custom Research

Sooner or later, most companies turn to custom research to improve their competitive position. That’s why Eastbridge has devoted years to gaining a keen grasp of business issues affecting the voluntary/worksite industry. We know from more than 20 years of experience with our clients that marketing research works.

Eastbridge is dedicated to delivering intelligence that carriers and producers can use to make strategic decisions with confidence. Our market-sensitive, targeted, and cost-effective data can be put to use immediately. So whether you’re considering entering a new market, seeking to expand your present market share, developing a new product or repositioning an existing one, or wondering where you stand with your customers and competitors, we can help.

We offer custom research services in five key areas:

Competitive Research—Our competitive research helps keep you gain insights into your competitors’ strategies and voluntary offering. (more)

Broker/Distributor Research—We help you enhance distributor relationships by learning more about what producers are really thinking about your company and if they are satisfied with your services. (more)

Product Research—Our research helps companies learn how their current product offering stacks up to their competitors’ products and how brokers and consumers will react to new product ideas. (more)

Plan Administrator Research—We can help you understand what the plan administrators in your accounts think of your processes and service offering. (more)

Employee Research— Our custom employee research allows you to learn what employees are thinking about your company and voluntary benefits in general. (more)