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Research

We draw upon our keen grasp of business issues that comes from years of working with a wide range of companies to provide clients with market-sensitive, targeted, and cost-effective information that can be put to use immediately. We offer custom research services (based on both qualitative and quantitative research techniques) including competitive analyses, benchmarking, consumer information, distribution information, and product analyses. In addition, we publish various reports each year that provide competitive intelligence on current industry topics.

Our mission is to provide clients with market-sensitive information on a targeted, cost-effective basis that they can put to use immediately.

Whether you're considering entering a new market, seeking to expand your present market share, developing a new product or repositioning an existing one, or wondering where you stand with your customers and competitors, we can help.

Specifically, we:

  • Can plan and manage all aspects of your research project, from questionnaire design, recruiting, and interviewing, to analysis and reporting.
  • Offer expertise in both qualitative (in-depth interviews, focus groups, etc.) and quantitative (telephone interviews, mail surveys, etc.) research
    techniques, as well as various statistical applications.

Our custom research services include:

  • Competitive analyses
  • Consumer information
  • Distribution information
  • Product analyses

We also conduct:

  • Consortium Studies
  • Spotlight Reports
  • Frontline Reports