Research Project Sample
Study
of insurance distribution methods for an industry association
The objective
was two-fold: determine how personal lines property and casualty
consumers want to purchase insurance in the future, and develop
strategic and tactical recommendations for carriers and agencies
to increase market share by meeting customer needs. The study
involved a two-stage mail survey and sophisticated statistical
analyses.
Ongoing
customer satisfaction research for worksite marketing client
For this
client, Eastbridge designed a research process that enabled
the company to track satisfaction trends and gather ongoing
intelligence from their customers on a broad range of topics.
This research looked at the opinions of three different customer
groups —
employers, employees, and plan administrators. The results
of this mail study are used to measure the company's progress
towards its customer satisfaction goals as well as to make
many marketing decisions.
Environmental
scan for a major P/C insurer
The scan
included a detailed look at the external environment as well
as the client's internal results. The scan included competitive,
economic, political, and business perspectives. The insurer
used this information as input to its strategic planning
process.
Retention
strategy research for a Health Maintenance Organization
The client
was concerned about the number of accounts it was losing.
To develop a customer retention strategy for our client,
we conducted qualitative interviews with Benefits Managers
who had made the decision to move their company's health
business to another carrier. Using these data, Eastbridge
and the company launched a new retention strategy and system.
Detailed
competitive analysis for the national accounts division
of a large insurer
This insurer
wanted to gain insight into its competitors' strategies to
further develop its own direction. Our analysis included
both primary and secondary research to identify competitors'
strengths, weaknesses, differentiators, capabilities, and
likely strategic moves.
New
product concept testing with risk managers
The client
had developed a new financial services product and wanted
to get customer reactions. Eastbridge conducted qualitative
telephone interviews with risk managers. The client used
the interview results as input in developing its marketing
materials and to fine-tune the company's product offering.
Distribution
research for a traditional life company considering making
a strategic distribution change
We conducted
quantitative telephone interviews among a representative
sample of the company's current agents to determine the impact
that expanded distribution channels might have on its current
system.
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