MarketVision™—The
Employee Viewpoint Revisited ®
Carriers who want to succeed in the worksite market must consider
the needs, wants, and expectations of brokers, employers, and
employees when developing their marketing plans and strategies.
The Worksite MarketVision TM — The Employee
ViewpointRevisited® study
focuses specifically on one of these customer groups, the employee.
This updated study provides important information that every
carrier can use to understand and improve their employee value
proposition.
The survey was based on telephone interviews with over 400 employees
from various sizes of employers and addressed such questions
as:
- How have employees been impacted by the rising cost of health
insurance?
- Has the cost of health insurance (and in particular their
own contribution toward health insurance) impacted their voluntary
product purchases?
- What percentage of employees own at least one voluntary
product?
- Which voluntary products do they buy and which ones would
they like to buy?
- Why do they buy voluntary products?
- How do they buy voluntary and how satisfied are they with
the enrollment process?
Order Info: MarketVision™—The
Employee Viewpoint Revisited® is available for
purchase for just $2,750. To purchase a copy, you can
email Eastbridge at info@eastbridge.com or
call (860) 676-9633. Published
2007.
Table of Contents
1. Executive Summary
A. Key Study Findings
B. Recommendations
C. Report Objectives
D. Methodology
2.Overall
Findings
A. Medical Insurance
1. Availability of Medical
Insurance at Work
2. Funding for Medical Insurance
3. Average Employee
Contributions
4. Recent Changes in Medical Plans
B. Importance
of Various Insurance Products
C. Ownership of Products through the Employer
1. Variations in Insurance Products Available by
Employer Size
2. Funding for Non-Medical Insurance Products
D.
Employee Contributions for All Employee Benefits
E. Impact of Medical Costs on Other Insurance
Purchases
F. Value of Having Choice
3. Findings on Voluntary Product Owners
A.
Voluntary Product Ownership
B. Voluntary Products Owned
1. Ownership by Employer
Size
2. Ownership by Demographics
C. Reasons for Buying
1. Variations in Buying Reasons
by Occupation
D. Enrollment
1. Enrollment Process
2. Application Process
E. Satisfaction with the
Enrollment Process
1. Variations in Enrollment Satisfaction by Demographics
2.
Enrollment Satisfaction by Method of Enrollment
F. Interest in
Buying
1. Variations in Buying Interest
4. Findings
on Those Not Owning Voluntary Products
A. Reason for
Not Owning Voluntary
B. Lapse Reasons
C. Enrollment Preferences
5. Respondent
Demographics
A. Employer Size
B. Gender
C. Age
D. Occupation
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