Worksite MarketVision™
– The Employer Viewpoint Revisited
As competition in the worksite
market continues to intensify, carriers wanting to gain or maintain
dominance in the market will need a keen understanding of all
their customers, from the distributor to the employee and employer.
The newest spotlight report from Eastbridge Consulting Group,
Worksite MarketVision™ — The Employer Viewpoint
Revisited, takes
a detailed look at one of these customer groups, the employer
benefit manager, including their current needs, wants, and expectations
towards benefits (both employer funded and voluntary).
The study
results are based on quantitative interviews with benefit managers
in accounts ranging from 10 to more than 5,000 employees, as
well as qualitative interviews conducted with additional plan
administrators. The topics covered include:
- Types of benefits
(voluntary and employer-paid) employers offer
- How changes in the
employer’s overall benefits plan are
impacting voluntary products and sales
- The impact consumerism
is having on benefits
- Future changes to benefits overall
- Types of changes that have
occurred in voluntary benefits offered
- Process used by employers
to choose a voluntary carrier, including the role advisors
(i.e., brokers) play in the decision-making process
In addition, the
report compares current employer attitudes with those reported
in an earlier MarketVision study completed in 2002.
Order Info: Worksite MarketVision™ — The
Employer Viewpoint Revisited is available for
purchase for just $2,750. To purchase a copy, you can email Eastbridge
at info@eastbridge.com or
call (860) 676-9633. Published 2007.
Table of Contents
1. Executive Summary
A. Key Findings
B. Eastbridge Recommendations
C. Study Objectives
and Purpose
D. Methodology
2. Quantitative Findings on All Employers
A. Overview
B. Benefit Program Goals and Factors
Influencing Decisions
C.
Controlling Benefit Costs
D. Cost of Benefits
E. Benefits Offered
1. Employer-Paid Benefits
2. Voluntary Products
Offered
3. Voluntary Products by Account
Size
4. "Consumer-Driven" Health Care
5.
New Sales Product Potential
F. Benefits Not Offered
G. Use of Employee Self-Service
H. Brokers and Other
Intermediaries
1. Role of the Broker
2. Preferences for Purchasing
Benefits
3. Preferences Regarding Contacts for New Voluntary
Products
3. Quantitative Findings on Those Offering Voluntary
Products
A. Overview
B. Reasons for Offering Voluntary Products
C. Voluntary
Carriers
1. Choosing a Carrier
2. Number of Voluntary Carriers
3. Other Coverage
with Voluntary Carriers
D. Brokers
E. Enrollment
1. Most Common Method of Voluntary
Enrollment
2. Preferred Method
3. Acceptable Methods of Enrollment
4. Benefit Statements
F. Employee Decisions about
Voluntary Products
4. Quantitative Findings on Those Not Offering
Voluntary Products
A. Overview
B. Reasons for Discontinuing Voluntary
Products
C. Reasons for Not Offering
5. Qualitative Findings
A. Introduction
B. Overall Employee Benefits Program
1. Current
Changes in Benefits/Medical Program
2. Future Changes in Benefits/Medical
Program
3. Transition to Employee-Pay-All Benefits
4. Impact
of "Consumerism" on Benefits Programs
5. Employee
Involvement in Benefits Decision Making
C. Companies Offering
Voluntary Products
1. Voluntary Products Offered
2. Reasons for Offering
Voluntary Products
3. Typical Voluntary Enrollment Method
4. Ideal
Voluntary Enrollment Process
5. Value of Benefits Communication
6. Use of One-on-One
Enrollment Meetings
7. Voluntary Benefits Billing Administration
8.
Switching Carriers
9. Satisfaction with Voluntary Program
10. Carrier Understanding
of Challenges Associated with Voluntary
D. Companies Not Offering
Voluntary Products
1. Reasons for Not Offering Voluntary
2. What it
Would Take to Offer Voluntary
6. Appendices
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