Exploring theVoluntary Market Opportunity
for Very Large Cases
Today, very large employers (those with 5,000+ employees) are only about one-half of one percent of the total number of employers in the United States. However, these businesses employ 37 million employees. Because of the massive pool of employees, the very large market offers significant opportunities for selling voluntary benefits.
Eastbridge’s latest Spotlight Report, Exploring theVoluntary Market Opportunity for Very Large Cases, analyzes carrier opportunities for selling voluntary benefits in the very large employer market. Specifically, the report looks at:
- The size of the large employer market
- What products are sold in this market
- What very large employers look for in a voluntary product as well as a carrier
- The key players (carriers) in the market
- Carrier attitudes and approaches to the market
With this information, carriers can determine if the very large case market is one in which they should compete. The report is available for purchase for $1,000.
Published 2007.
Table of Contents
1. Executive Summary
A. Report Objectives
B. Key Finding
C. Recommendations
D. Methodology
2. Detailed Findings
A. The Market
1. Size of the Market
2. Products Typically Offered
3. Prevalence of Voluntary
B. The Employer Viewpoint
1. Attitudes towards Benefits
2. Reasons for Offering Voluntary Benefits
3. Voluntary Products Offered
4. Interest in New Voluntary Benefits
5. Buyer Preferences
6. Desired Carrier Characteristics
7. Attitudes on Enrollment
8. Reasons for Discontinuing Voluntary Programs
C. The Carrier Viewpoint
1. The Market
2. Level of Competition
3. Takeovers
4. Key Competitors
5. Reasons for Not Pursuing the Very Large Market
6. Approach to the Market
7. Products Sold
8. Number of Products
9. Product Platform
10. Pricing
11. Enrollment Method
12. Enrollers
13. Enrollment Companies
14. Persistency and Profitability
15. Unique Challenges
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