Exodus:
Why Companies Exit the Worksite Market
How many companies have "come and gone"
in the worksite market over the years? And, perhaps more importantly,
why did these companies leave the market?
The answers to these
questions might just surprise most carriers.
According to Eastbridge's Exodus: Why Companies
Exit the Worksite Market report, only a handful of companies
have actually exited the worksite market. Although there are
a number of companies that are
"no longer around" due to acquisitions or mergers,
they still have worksite operations (just under a different name).
Additionally, many of the players that entered the market are
still
"dabbling" in it.
Many of the companies that have exited the market had entered
it for the wrong reasons, according to the study participants.
Most entered the market to solve a sales or results-related problem
in another business line—usually the company's core business.
Unfortunately, worksite seldom solves such problems. Other study
participants ventured into the market simply because everyone
else was doing it.
The Exodus: Why Companies Exit
the Worksite Business study looks at the experiences of
nine carriers who either exited the worksite market or who
studied the market but were never able to implement a program.
In addition to information by carrier, the report details some
of the common "mistakes" made by carriers and gives
some recommendations on how to run a successful worksite business.
Order Info: Exodus: Why Companies Exit the
Worksite Business is available for purchase for just $750.
To purchase a copy, you can email Eastbridge at info@eastbridge.com or
call (860) 676-9633. Published 2002.
Table
of Contents
I. Executive Summary
A. Key Findings
B. Recommendations
C. Report Objectives
D. Methodology
II. Findings
A. Brief Profiles
of Companies
B. Reasons for
Entering Worksite
C. Products
D. Distribution
E.
Target Markets
F. Other Factors
G.
Sales Results
H. What Happened
I.
Present Status of Worksite
J. Future Possibilities
for Worksite
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