| 2010 Worksite Marketing Industry Snapshot
and Competitor Profiles
Whether you are new to the voluntary market, an existing player, or considering entering the market, it’s important to know the most recent trends in the worksite market and current results by line of business, distribution channel, etc. It’s also critical to know the top players in the market—which products they sell and through what channels, how they administer the business, and their strengths and weaknesses.
Eastbridge Consulting Group’s recently released report, 2010 Worksite Marketing/Industry Snapshot and Competitor Profiles, examines today’s worksite marketplace and provides a competitive analysis of 15 of the top players in the worksite market. Each profile includes (where information is available):
- Business Profile —Corporate structure, years in worksite business, financial results/ratings, number of employees in worksite
- Marketing —Importance of worksite business, percent of overall business, average case size, target markets
- Distribution —Channels, commissions, enrollment/re-enrollment method
- Products —Platform, products offered, percentage of business
- Operations —Administration, service, technology
- Strengths and Weaknesses —Company's strengths relative to competitors, areas of weakness
[Note: All information presented in the report has been updated for 2010; the sales and results data is for year-end 2009.]
Order Info: The report is available for purchase for $2,000 (or $1,000 if you bought the 2009 edition). To purchase a copy, you can email Eastbridge at info@eastbridge.com or call (860) 676-9633.
Published 2010.
Table of Contents
1. About
This Report
2. Definition
3. Methodology
4. Industry Snapshot
A. Annual Sales
B. Inforce Premium
C. Leading Players
D. Product Trends
1. Sales by Product Platform
2. Sales by Line of
Business
E. Distribution Channels
5. Top Player Profiles
A. About These Profiles
B. Aetna
C. Aflac U.S.
D. Allstate Workplace Division
E. Assurant Employee Benefits Insurance Company
F. CIGNA
G. Colonial Life
H. Guardian Life Insurance Company of America
I. Hartford Life
J. Humana Specialty Benefits
K. ING
L. Lincoln Financial Group
M. Mutual of Omaha
N. Principal Financial Group
O. Transamerica Worksite Marketing Division
P. Unum
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