2011 Voluntary/Worksite
Marketing Industry Snapshot and Competitor Profiles
Success in the voluntary/worksite market depends on knowing your
competitors—their products, how they administer business,
their strengths and weaknesses—and the market in general.
This applies to those who are new to the market as well as those
market “old-timers.”
Eastbridge Consulting Group’s recently released report,
2011 Voluntary/Worksite Marketing Industry Snapshot and Competitor
Profiles, examines today’s voluntary marketplace (sales,
inforce premium, distributors, product mix) and provides a competitive
analysis of 13 of among the top 20 players in the voluntary market.
Each profile includes (where information is available):
• Business Profile—Corporate structure, years in worksite
business, financial results/ratings, number of employees in worksite
• Marketing—Importance of voluntary/worksite business,
percent of overall business, average case size, target markets
• Distribution—Channels, commissions, enrollment/re-enrollment
method
• Products—Platform, products offered, percentage
of business
• Operations—Administration, service, technology
• Strengths/Weaknesses—Company’s strengths
relative to competitors, areas of weakness
All information contained in the report has been updated for 2011
with sales data for year-end 2010.
Order Info: The 2011 Voluntary/Worksite Marketing
Industry Snapshot and Competitor Profiles Spotlight Report
is available for purchase for just $2,000. To purchase a copy,
simply email Eastbridge at info@eastbridge.com
or call (860) 676-9633.
Published 2011.
Table of Contents
1. Executive Summary
A. About This Report
B. Definition
C. Methodology
D. Industry Snapshot
1. Annual Sales
2. Inforce Premium
3. Leading Players
4. Takeover Sales
5. Product Trends
6. Distribution Channels
5. Top Player Profiles
A. About These Profiles
B. Aflac U.S.
C. Allstate Benefits
D. Assurant Employee Benefits Insurance Company
E. CIGNA
F. Colonial Life
G. Guardian Life Insurance Company of America
H. Hartford Life
I. Humana Specialty Benefits
J. ING
K. Lincoln Financial Group
L. Mutual of Omaha
M. Transamerica Worksite Marketing Division
N. Unum
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