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Worksite Critical Illness Products—2007

Over the past five plus years, critical illness sales have increased from an estimated $20-$25 million (in 2000) to about $159 million (in 2006). While the increase is impressive, the product still represents only a small percentage— around three to four percent— of total worksite sales. Some carriers have responded by introducing group critical illness products while others have added “new or different” features to their plans rather than simply adding to the long list of covered conditions.

Eastbridge Consulting Group’s latest report, Worksite Critical Illness Products—2007, examines the current state of the critical illness market and identifies the market’s top players and competitors. The report also takes a close look at the voluntary critical illness products of 17 carriers. [Note: This report updates Eastbridge’s 2000 and 2005 reports on the same topic.]

The first two sections of the report overview the current state of the critical illness market and provide general information on each carriers’ results, competitors, persistency, penetration, products success factors, etc. The final section looks, in detail, at the critical illness products/processes of the 17 carriers surveyed including:

  • Product structure and benefits
  • Underwriting parameters
  • Pricing and costs
  • Commissions
  • Future outlook
  • Concerns about product

The data is designed to help insurance carriers better understand how their product “fares” against the competition and whether or not they need to adjust their critical illness offering to make it more competitive. [Note: In order to protect the confidentiality of the carriers profiled, all data is reported anonymously by assigning each carrier a random number.]

Order Info: The report is available for purchase for just $2,500 ($1,500 for
those who bought the 2005 study). To order your copy, simply email us at info@eastbridge.com or call (860) 676-9633. Published 2007.

Table of Contents

1. Executive Summary

A. Report Objectives

B. Report Structure

C. Key Findings

D. Recommendations

E. Methodology

 

2. Market Overview and General Carrier Information

A. Annual Voluntary Critical Illness Sales

B. Top Carriers

C. Competitors

D. Results

1. Length of Time Critical Illness Product on Market

2. Penetration

3. Persistency and Retention

4. Demographics

5. Average Coverage Amount/Average Premium

6. Loss Ratios and Claims Issues

 

3. Product Details

A. Product Type and Platform

B. Plan Specifics

1. Plan Structure

2. Covered Conditions

3. Partial Benefits

4. Additional Occurrence Benefit

5. Reoccurrence Benefit

6. Return of Premium Benefit

7. Wellness Benefit

8. Other Services or Benefits

9. Minimum and Maximum Benefit Amounts

10. Elimination/Waiting Period

11. Pre-existing Condition Provision

12. Survival Period

13. Dependent Coverage

14. Portability

15. Benefit Reductions

16. Plan Termination

17. Differentiating Features

C. Underwriting

1. Issue Ages

2. Employee Eligibility

3. Guaranteed Issue Underwriting

4. Simplified Issue Underwriting

5. Medical Questions

6. Height and Weight

7. Alcohol/Narcotics Question

8. Lab Test/MIB/APS

9. Family History Questions

10. Financial Underwriting

11. Other Coverage Questions and Medical Insurance

12. Full Underwriting

13. Underwriting for Spouse and Children

D. Costs

1. Premium Structure

2. Tobacco/Non-Tobacco Rates

3. Renewal Rates

4. Rate Comparisons

E. Commissions

F. Future vision for This Product

1. Future of Critical Illness

2. Changes Anticipated

3. Concerns About Product