Trends
in Voluntary Medical Products
Voluntary
medical products have been one of the fastest
growing lines of business over the last few
years. In fact, the line has consistently had
double-digit growth even while the industry
growth was in the low single digits. In the
newest spotlight report, Trends in Voluntary
Medical Products, we gathered data from “thought
leaders” in this marketplace
—both carriers and distributors—in
an attempt to answer a number of questions including:
- What
products are considered as voluntary medical?
- How
are these types of products evolving?
- How
do expense-based plans compare to indemnity-based ones? Is
one going to dominate the market?
- What
are the drawbacks with current plan designs for voluntary
medical?
- How
are different voluntary and core health products being used
in combination (e.g.: stacking), and do HSAs fit with voluntary
medical products?
- What
are the concerns, if any, associated with the sales of voluntary
medical products?
- What
markets are being targeted for voluntary medical? How are
these markets evolving?
- What
does the future hold?
By knowing
the answers to these questions, carriers—both those in
the voluntary medical market and those considering it—will
have key information to establish or fine-tune their own products
and strategies.
Order Info: Trends in Voluntary Medical
Products is available for purchase for just $500. To purchase
a copy, you can email Eastbridge at info@eastbridge.com or
call (860) 676-9633. Published 2007.
Table
of Contents
1. Executive Summary
A. Study Objective and Purpose
B. Methodology
C. Key Study Findings
D. Eastbridge Recommendations
2. Detailed Findings
A. Voluntary Medical Products
Defined
B. Evolution of Voluntary
Medical
C. Expense-Based vs. Indemnity Products
D. Drawbacks
with Current Plan Designs
E. Innovations and New Designs
F. Packaging Voluntary
Health Products
1. Stacking
G. Marketing Issues
1. Marketing Materials
2. Misrepresentation of Coverage
3. Other Marketing
Concern
H. Target Markets
I. The Future
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