Breaking Out Employer Demographics for the Voluntary/Worksite Market — MarketVision™—The Employer Viewpoint^©

Cost: $2,000; published 2021

Eastbridge’s biannual MarketVision™—The Employer Viewpoint study tracks the needs, wants and expectations of one of the market’s key stakeholder groups: employers. This segmentation analysis report — Breaking Out Employer Demographics for the Voluntary/Worksite Market — delves deeper into the 2020 MarketVision™ report findings to identify how employer benefit offerings, needs and attitudes vary by demographic components. Specifically, the report looks at the data by employer size and industry.

For both demographic categories, the report examines:

• The benefit offerings by employers
• Reasons and preferences for offering voluntary products
• Reasons for choosing voluntary carriers and the number of voluntary carriers used
• Enrollment, education and communication practices and preferences
• Online administration preferences and use of benefit administration systems
• Voluntary billing and administration preferences

Note: The data by size for the large (1,000 or more employees) and small (under 100 employees) categories are the same as in our Large Case and Small Case Markets Spotlight™ reports. These reports also include other research findings (beyond just employer findings) about the large and small case markets. The data is included in this report so all size breakouts are available in one report.