Large national brokerage firms are a key target segment for voluntary carriers, finds Eastbridge’s latest report.

AVON, CONNECTICUT, USA (May 14, 2019)

Most carriers have established relationships with the top 20 national brokerage firms and receive an average of 35% of voluntary sales from national brokerage firms, finds Eastbridge’s National Brokerage Houses and Voluntary Carriers Spotlight™ Report. They also see a range of case sizes from their broker relationships, not just jumbo size accounts. In working with these firms, carriers share their perspectives on several aspects that are unique to this segment, such as:

• Working with corporate/national Centers of Excellence as well as local offices
• Factors driving placement on a firm’s preferred carrier list
• Firms’ expectations for customized underwriting, product, pricing, and services

The National Brokerage Houses and Voluntary Carriers report reviews carrier best practices in working with this segment, and also covers carriers not working with this segment and their plans to do so in the future. With this information, carriers can assess how their current approach to or future plans with this segment compare to other carriers in the voluntary/worksite market.

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.