Term life leads in the way in voluntary product sales, finds Eastbridge Consulting Group.

AVON, CONNECTICUT, USA (August 22, 2019)

Term life once again accounted for the largest percentage (20%) of 2018 voluntary sales, while dental, accident, short-term disability, and critical illness rounded out the top five in terms of voluntary market share, according to the carriers surveyed by Eastbridge Consulting Group. Three product lines achieved double-digit sales growth over 2017, while a handful of other product lines achieved modest growth between 5 and 8%. According to this year’s study, sales of group platform products continued to outpace individual, increasing 4% over 2017 sales.

In addition to information about voluntary sales by product and group vs. individual, the Voluntary/Worksite Marketing Industry Snapshot and Competitor Profiles report includes data on other market trends, as well as profiles of over ten of the leading companies in the voluntary/worksite market, such as Aflac, MetLife, Colonial Life, and Unum. Some key data reported by each carrier includes: financial results, common distribution channels, targeted markets, commissions paid, products offered, enrollment and service capabilities as well as administrative processes.

Voluntary/Worksite Marketing Industry Snapshot and Competitor Profiles, a Spotlight™ Report

The cost of the report is $2,000. To purchase, call (860) 676-9633 or email us at [email protected]

Report Summary

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.

Press Release Index

For more information, please contact us at [email protected] or (860) 676-9633.



Follow Us

Terms of Use

Privacy Policy

Cookie Policy