Enrollers anticipate several changes to voluntary enrollment plans this year as a result of the COVID-19 pandemic, finds Eastbridge’s latest Frontline™ Report

AVON, CONNECTICUT, USA (September 3, 2020)

The joint study between Eastbridge Consulting Group and The Enroller Resource Center, entitled Enroller Perspectives on the COVID-19 Pandemic and Voluntary, found that a majority of the 363 enrollers surveyed anticipate a movement to call center or telephonic enrollments; to virtual meetings (group and/or individual) using “Zoom” or other video-based enrollment technology; to online self-service enrollments, as well as a reduction in or elimination of in-person meetings (group and/or individual).

However, the enroller opinions varied somewhat on expected impacts to participation as a result of these enrollment changes, with 65% expecting less employees will enroll and 33% expecting no impact or more employees will enroll. Enrollers shared their opinions on a variety of other topics related to COVID-19 impacts including top concerns; employer enthusiasm; ability to meet voluntary income targets; degree of change in voluntary sales activity; call center enrollment capabilities; enroller willingness and ability to support onsite enrollments; and satisfaction with carrier response, along with suggestions for better support.

The Enroller Perspectives on the COVID-19 Pandemic and Voluntary is an Eastbridge Frontline™ Report. Eastbridge Information Partners™ as well as survey participants receive the Frontline™ Reports free of charge. For more information regarding the Information Partner program or about Eastbridge reports, call today at (860) 676-9633, email Eastbridge at [email protected], or visit www.eastbridge.com.

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.

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For more information, please contact us at [email protected] or (860) 676-9633.



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