Information Partner™ Exclusive Reports

MarketVision™ Reports

MarketVision™—The Employee Viewpoint^©

Published 2023

This report is conducted every other year and examines the attitudes, opinions and preferences of 2,350 employees regarding benefits overall, including voluntary products.  Other topics about voluntary products covered include benefits education and enrollment preferences, reasons for purchase, payment preferences and interest in purchasing voluntary products in the future.

MarketVision™—The Employer Viewpoint^©

Published 2022

This report is conducted every other year and examines the attitudes, opinions and preferences of over 1,000 employers regarding the benefits they offer to their employees, including voluntary products. Key topics addressed about voluntary products include employers’ benefits education and enrollment preferences, reasons for offering, interest in offering voluntary products in the future and preferences regarding important services, enrollment and administration capabilities.

Frontline™ Reports

Voluntary Term for Life Products Frontline™ Report

Published 2024

The need to broaden their portfolio to be more competitive and meet market demand is driving new carriers to enter the voluntary term for life market, according to Eastbridge Consulting Group’s newest research. Eastbridge’s Voluntary Term for Life Products Frontline™ Report shows a relatively small number of carriers offer or are developing these plans so far, but most of them say the coverage is or will be a very important part of their overall voluntary portfolio.

Frontline™ Reports

Voluntary Product Trends Frontline™ Report

Published 2024

The objective of this report is to is to track and identify the key product trends in the voluntary/worksite market. This is the twelfth survey on voluntary product trends conducted by Eastbridge Consulting Group, Inc.; surveys have been conducted biannually since 2002. Some of the topics covered include overall voluntary product trends, areas of greatest pressure for voluntary products, new or revised product plans for 2024, product development practices, product profitability, growth products for carriers specifically and the industry overall and other topical trends including product bundling and regulatory trends. Where applicable, comparisons are drawn between this year’s results and those of the past several studies.

Application Programming Interface & Artificial Intelligence Carrier Practices Frontline™ Report

Published 2023

The objective of this Frontline™ Report is to explore the application programming interface and artificial intelligence practices of carriers in the voluntary/worksite market. Twenty-eight carriers participated and covers topics including current use of both APIs and AI, where and how they are used, the differentiators or obstacles carriers experience, and future trends they see for these technologies.

Situs State Regulation Practices of Voluntary Carriers Frontline™ Report

Published 2023

The objective of this Frontline™ Report is to examine the current situs state regulation practices of voluntary/worksite companies and to compare the current responses with those from previous studies where applicable. With this data, companies can compare their own practices to others in the industry.

Emerging Voluntary Benefits and Services Frontline™ Report

Published 2023

This report provides an overview of emerging benefits and services within the voluntary/worksite market. It specifically covers mental health, caregiving support, financial wellness, and DE&I benefits and services.

Benefit Access and Preferences for Gig Workers Frontline™ Report

Published 2023

This report provides an overview of the gig worker segment regarding their access to and preferences for benefits through the employers they work with. Topics covered include access to benefits through employers and if so, which benefits; employer requirements for benefit access; importance of different types of benefits and additional sources of benefits for gig workers.

Broker Tracking Capabilities of Voluntary Carriers Frontline™ Report

Published 2023

This report provides a snapshot of the types of tracking voluntary carriers are able to report on their broker population. Topics covered include number of brokers selling voluntary/worksite business, the factors used to track brokers, number of preferred brokers, number of voluntary cases per broker, and obstacles and challenges of tracking brokers.

Updated Employer Perspectives on the COVID-19 Pandemic and Voluntary Frontline™ Report

Published 2022

This report provides an updated snapshot of how employers view the impact of the COVID-19 pandemic on their voluntary program. Topics covered include changes to benefits due to COVID-19, impacts on voluntary participation and changes to enrollment methods and plans.

Marketing and Sales Practices of Voluntary Carriers Frontline™ Report

Published 2022

Since voluntary marketing and sales practices is such a broad topic, the primary objective of this study is to focus on a few key carrier practices including broker marketing and communications, metrics and measurements for sales and marketing and any nonpayroll or direct-to-consumer marketing and sales activities.  Other topics include marketing initiative tracking satisfaction and key obstacles and future trends in marketing and selling voluntary/worksite products.

Employee Perspectives: 2020 Voluntary Enrollment and the COVID-19 Pandemic Frontline™ Report

Published 2021

This report provides a current snapshot of how employees view the impact of the COVID-19 pandemic on their voluntary benefits enrollment experience. Topics covered relating to COVID-19 include voluntary enrollment opportunity in 2020, differences in the voluntary enrollment experience, and 2020 voluntary enrollment satisfaction.

Voluntary Wellness Benefits

Published 2020

The purpose of the report is to identify and benchmark the wellness benefits offered with voluntary products and the trends concerning wellness benefits in the voluntary/worksite market. The information provided by the 32 participants enables carriers to assess their offering against others active in the market.