Our People — Eastbridge Consulting Group, Inc.

Eastbridge is the source for research, experience, and advice for companies competing in the voluntary/worksite space and for those wishing to enter. For over 25 years, we have built the industry’s leading data warehouse and industry-specific consulting practice.

In October 2021, Eastbridge became part of the NMG Consulting Group of companies to accelerate our growth and impact on the market. Combining deep local knowledge with global expertise we provide market leading data and insights to help our clients solve complex problems. Visit NMG Consulting

But the challenges ahead are formidable, as more companies enter the market and as competition intensifies. Changes in product, distribution, administration, underwriting, and in our consumers are happening with lightning speed. Eastbridge has been both a thought-leader on current trends and on next-gen changes and innovations, both with breaking market information and with strategy and planning.

Serving the largest and the smallest companies, of every stripe, remains our goal. Continuing to measure ourselves based on our clients’ success, our charge is to maintain our position as the industry leader while shining a bright light on the future.

Meet Our Clients

Eastbridge is the most knowledgeable organization about voluntary/worksite. We’ve worked with 47 of the top worksite companies and a variety of other businesses — agencies, brokers and brokerage firms, third-party administrators, benefit consultants, banks, and investment companies — because we’re considered the “top” expert.

Eastbridge Consulting's Client List

5 Star Life
American General
Allianz Life Insurance Co.
Allstate Benefits
Amalgamated Life
American Fidelity Assurance Co.
American National Life
American Public Life
ARAG Group
Assurant Benefits
Assurant Health
Assurity Life
Baltimore Life Insurance Co.
Bank of America
BCS Financial
Beacon Benefits
Benefits Planning Corporation
Berkshire Life
Blue Cross Blue Shield FL
Blue Cross Blue Shield NC, IL
Blue Cross Blue Shield LA
Boston Consulting Group
Boston Mutual
Celtic Life
Central States
Cincinnati Life Insurance Co.
Colonial Life & Accident
Columbian Financial Group
Combined Insurance Company
Conning & Company
Council of Insurance Agents & Brokers (CIAB)
CUNA Mutual
Dell Insurance Services
Deloitte & Touche, LLP
Disability RMS
EMC National Life
Employee Benefit Communications
Employee Security Plans
Employers Re
Farmers Insurance
Fidelity Investments
Fidelity Life Association
Fidelity Security
Full Scope (formerly ASI)
Gen Re
Genworth Financial
Golden Rule
Greater Georgia
Guardian Life Insurance Co.
Harleysville Life Insurance Co.
HB Group Insurance (Cooperators)
HCap Strategies
HealthPlan Services
HM Insurance
Horace Mann
Humana Specialty Benefits (KMG)
Illinois Mutual
John Hancock
Kansas City Life Ins. Co.
Liberty Life Insurance Co.
Liberty Mutual
Liberty National
Lincoln Financial
Manhattan Insurance
Manulife Financial
McKinsey & Co.
Morgan Stanley
Mutual of Omaha
National Benefit Partners
National Bond & Trust
National Financial Partners
National Life Group (VT)
New York Life Insurance
Nippon Life Insurance
Old Mutual Insurance Company
On Line Benefits
One America
Oxford Life Insurance Co.
Pacific Life
Pacificare Dental & Vision
Pan American
Payroll Partners
Physician's Mutual
Price Waterhouse
Principal Financial Group
Protective Life
Prudential Financial, Inc.
Purchasing Power
Reliance Standard Life
Royal & Sun Alliance
Samsung Life
Scottish Reinsurance
Securian Financial
Security Mutual (NY)
Shenandoah Life
Standard Life & Accident
Standard Life & Casualty (OR)
Standard & Poors
State Farm
State Insurance Services
Sun Life Financial
Swiss Reinsurance
Synergistic Healthcare
Texas Life
Towers Perrin
United American
United Concordia
United Health Group
Vision Financial
Voya (formerly ING)
Washington National


Meet Our Team


Nick Rockwell


Nick has over 18 years of broad business experience in varying roles from sales, distribution, administration and marketing strategy development to management and training. During his four years at Eastbridge, Nick has led and delivered consulting projects for clients across insurance, non-insurance, third-party administration and technology-platform segments.

Prior to joining Eastbridge in 2016, Nick launched and led LifeLock into the voluntary benefits market, achieving nearly 400% sales growth over a two-year period. Because of his experience building a voluntary benefits business and having advised dozens of carriers on strategic matters, Nick has developed a reputation as a go-to resource for leaders in the voluntary market. He is a frequent speaker at industry events and webinars and also co-authors Eastbridge's monthly BenefitsPro column.

As Eastbridge's President, Nick continues the Company's tradition of delivering strategic consulting services to the voluntary industry, while helping to shape the Company's future roadmap.

Nick holds degrees from the University of Arizona in Communications and Business. He lives in Phoenix, Arizona with his wife and two sons.

Ginger Bates

Director of Research Services

Ginger has over 20 years of qualitative and quantitative marketing research, strategic marketing and planning, and product development experience both with a leading worksite carrier and as president of her own qualitative research firm. She has assisted both public and private-sector clients in developing and implementing their research needs, resulting in the creation of strategic plans, training, and advertising/promotional direction.

Joining Eastbridge in 2012 as Director of Research, Ginger is responsible for the management and implementation of the yearly research goals and projects designed to help the worksite/voluntary market continue to grow and improve, as well as client-specific research to help develop and/or hone particular marketing strategies, products, or processes.

Ginger lives in Columbia, S.C., and has an undergraduate degree in biology and an M.B.A. with a concentration in marketing. 

Danielle Lehman

Senior Consultant

Danielle brings over 15 years of voluntary product development experience. During her career, she has been instrumental in launching products for carriers that were entering the voluntary market. She has led cross-functional teams to deliver project initiatives, including the implementation of go to market strategies. 

As Senior Consultant, Danielle is responsible for a variety of initiatives, including product research, market analysis, and consulting services.

Danielle lives in Lexington, SC, and has an undergraduate degree in business administration and an M.B.A. with a specialization in health care management.    


For more information, please contact us at [email protected] or (860) 676-9633.



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