Eastbridge’s strategy development is a collaborative process that helps clients build and improve their voluntary business strategy.

The process does not involve business planning, but rather generates detailed answers to two key questions:

• Where will we compete?
• How will we win?
  

In answering these questions, we address seven critical areas: strategic approach, distribution strategy, types of brokers/distributors to target, marketing and sales support needed, product requirements, enrollment strategy, and administration.

The process involves:

• A series of meetings with the client’s key personnel to get answers to the seven critical areas
• Discussions on current best practices in each area based on Eastbridge’s research and extensive experience
• Facilitated discussion until decisions are made in all seven areas
• A review of decisions made in prior meetings and implications as well as documentation of choices or options rejected and the reasons
• Completion of a strategy development document at the end of the process that serves as a blueprint for moving forward