While payroll deduction is the preferred payment method across all of the demographic segments analyzed in Eastbridge’s Exploring Employee Demographics: Key Attitudes and Behaviors towards Voluntary/Worksite Benefits — MarketVision™—The Employee Viewpoint©report, including generation, income, employer size, industry, and occupation, there were a few variances. For example, between generations, Generation Xers preferred payroll deduction more strongly than Boomers or Millennials; and while Millennials were somewhat more open to credit card payments, only 20% of respondents preferred this method. Following are a few other key findings by segment:
Exploring Employee Demographics: Key Attitudes and Behaviors towards Voluntary/Worksite Benefits - MarketVision™—The Employee Viewpoint©, a Spotlight™ Report
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.