Carrier-provided online administration capabilities continue to be very important to employers of all sizes and industries, according to the report MarketVision™— The Employer Viewpoint: Breaking Out Employer Demographics for the Voluntary/Worksite. The percentage of employers that think having online administration is not important is overall very low: the weighted average across all employer sizes is only 4%. There was little variation across all employer segments, which ranged from 1% to 8%. By industry, none of the Health Care employers surveyed say online administration is not important. However, online administrative services for voluntary are more of an influencer than a deal-breaker for employers in the Personal Services, Construction, Manufacturing, Finance/Insurance/Real Estate, and Health Care industries. Other findings from the report include:
Other topics in the report that are segmented by employer size and industry include:
Eastbridge’s biannual MarketVision™—The Employer Viewpoint study tracks the needs, wants and expectations of one of the market’s key stakeholder groups: employers. This segmentation analysis report delves into the 2020 MarketVision™ report findings to identify how employer benefit offerings, needs and attitudes vary by employer size and industry.
MarketVision™—The Employer Viewpoint, a Spotlight™ Report
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving companies focused on the voluntary/worksite benefits market in the United States and Canada.