With the disruption of the COVID-19 pandemic of 2020, carriers have been seeking to understand what to expect in the short and longer term for voluntary sales so they can update their business plans and determine what investments to make and where to make them. Eastbridge’s Forecasting Voluntary Sales Spotlight™ Report analyzes the current sales environment and offers several different models to project voluntary sales based on current views of the extent to which voluntary sales will recover in 2021.
Specifically, the report covers:
The report also presents a framework and series of questions for companies to ask themselves in developing their own predictions for future opportunities in voluntary sales. The objective of the report is to offer a platform for discussion within companies so they can develop their own views, as opposed to adopting Eastbridge’s forecasts as fact.
Forecasting Voluntary Sales, a Spotlight™ Report
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving companies focused on the voluntary/worksite benefits market in the United States and Canada.