Voluntary Benefits in the Large Case Market

Cost: $2,000; published 2021

The Voluntary Benefits in the Large Case Market Spotlight™ Report analyzes the opportunities and current results for selling voluntary benefits in the large employer market and updates Eastbridge’s previous report in 2019 on this subject.

While the definition of a large case varies dramatically from carrier to carrier, this report defines a large case as one with 1,000 or more employees. The report further breaks down the large case market whenever data is available. Specifically, the report looks at:

  • The size of the large employer market
  • What products are sold in this market
  • What large case employers look for in a voluntary product and carrier
  • Any differences in attitudes or ownership for employees in the large case market
  • The key players (carriers) in the large case market
  • Carrier practices in the market

With this information, carriers can better understand the large case market and how to compete more effectively or determine if this is a market they should pursue.

[Note: The data in this report is pulled from the large case-specific data published in several other Eastbridge studies, including the 2020 Employer Viewpoint and 2019 Employee Viewpoint studies, as well as the 2019 Voluntary/Worksite Sales Report. The data presented in the carrier section is from a new survey not previously published. Overall, the error margin for the data is roughly plus or minus five percentage points, with slightly higher margins for individual-size segments.]


View Table of Contents

1. Executive Summary

A. Study Objectives and Methodology

B. Key Findings

2. Detailed Findings

A. The Market

1. Size of the Market

2. Benefits Offered

3. Prevalence of Voluntary

4. Voluntary Sales

5. Likelihood of Changing Benefits Program

B. The Employer Viewpoint on Voluntary

1. Reasons for Offering Voluntary

2. Number of Carriers Used

3. Other Products from Voluntary Carrier

4. Importance Factors in Choosing a Voluntary Carrier

5. Voluntary Products Offered

6. Preferred Enrollment Methods

7. Methods of Educating and Communicating Benefits

8. Use of Online Self-service Platform for Voluntary Enrollments

9. Administrative Preferences of Large Employers

C. The Employee View of Voluntary

1. Ownership of Voluntary

2. Voluntary Products Owned

3. Number of Voluntary Products Owned

4. Reasons for Buying Voluntary

5. Importance of Various Products

6.  Interest in Buying on a Voluntary Basis

7. Preferred Method of Payment

8. Preferences for Learning about Voluntary

9. Method of Enrollment

10. Overall Satisfaction with Enrollment

D. Carrier Viewpoint

1. Introduction

2. Top Carriers

3. Large Case as a Percent of Voluntary Cases

4. Large Case as a Percent of Voluntary Sales

5. Key Competitors

6. Types of Voluntary Products Sold

7. Large Case Product Platform and Future Trends

8. Average Number of Products Sold

9. Product Bundling

10. Discounts for Multiple Products

11. Trends in Bundling

12. Marketing Tools for Large Cases

13. Special Employer Services

14. Underwriting for Large Cases

15. Types of Brokers/Producers in Large Case Voluntary Market

16. Enrollment Methods

17. Special Fees and Funding

18. Participation Rules

19. Takeovers

20. Large Case Persistency

21. Large Case Profitability

22. Challenges

To purchase Reports: Call (860) 676-9633 or email [email protected]

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For more information, please contact us at [email protected] or (860) 676-9633.



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